From a report in yesterday's USA Today

Less than a week ago, Bible mega-publisher Zondervan released its newest translation of the New International Version of the Bible and saw it fly up the charts to become the top seller in the Apple store under Religion/Spirituality and No. 13 seller across all categories over Christmas weekend. On Amazon, it was No. 3, at $9.99 behind older Bibles selling for $1.99.

This is the first time any Bible translation has gone straight to digital. The print version goes on sale in March.